Are We Really Your Best Choice?

This week on Friday Focus, we continue to implore more on the “Frontier way”. Here’s why we help all stakeholders make the best choice suited for them.


“Are we really your best choice? Isn’t either X, Y or Z a better option for you? Why don’t you check with them first?”

Sometimes we give bizarre responses, like the above, when a client approaches us to do something outside of our focus areas. For many, it is a notion that’s a little difficult to comprehend, but this comes from our core values that guide us in what we do:

In particular a core value we have is we help all stakeholders make the BEST CHOICE, even if it is not with Frontier.

We believe it is the right thing to do, to help team members find better jobs, and our clients better business partners, if Frontier is no longer their best choice.

As our business grew, we have built our “brand” and “relationships”, not only about the specific work we carry out, but in a general perspective that we could be trusted and good at a variety of things. However, we don’t really want this developed comfort and familiarity to be something that wins us business. If someone is better than us at a certain job, we believe that we are only adding negative value by trying to do the same. We want to be the best. Ideally, “the only ones.

Our values could sometimes be confused as “new-averse” due to our discomfort in robbing someone of business they do better.

We are, however, definitely willing to venture into unexplored waters looking for new things that no one else does.  We are experiencing change in the way we do things and we do not shy away from opportunities to rapidly experiment with new ideas.  But we do not take anything head on just because there is a simple opportunity for us when we are well aware that there is someone who could do it better.

We apply the same values to our internal stakeholders. Recruits and current team members are constantly allowed to question if, “Frontier is the best choice for them?” We allow and often encourage and guide them to make that choice, providing direction into understanding what suits them best.

For us, it’s not all about saying “YES”, but to make sure the client chooses the most optimal solution possible – even if it’s not with us.


For more on the Frontier Way, visit our blog.

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