“Start with Why” by Simon Sinek: Useful Insights by Amal Sanderatne – Week 2

Last week, we looked at whether it was enough to have a great WHY and why it is so difficult to describe your companies WHY.

This week, we return to our blog, for a few more of our CEO, Amal Sanderatne’s handpicked insights into Simon Sinek’s book ‘Start with why’:

 

“WHY” people need “HOW” people to succeed

“WHY types have the power to change the course of industries or even the world, if only they knew HOW.

WHY-types are focused on the things most people can’t see, like the future. HOW-types are focused on things most people can see and tend to be better at building structures and processes and getting things done

HOW-types don’t need WHY-types to do well. But WHY-guys, for all their vision and imagination, often get the short end of the stick. Without someone inspired by their vision and the knowledge to make it a reality, most WHY-types end up as starving visionaries, people with all the answers but never accomplishing much themselves.”

Bill Gates, for example, may have been the visionary who imagined a world with a PC on every desk, but Paul Allen built the company. Steve Jobs is the rebel’s evangelist, but Steve Wozniak is the engineer who made the Apple work. Jobs had the vision, Woz had the goods.

“HOW” people can be successful Entrepreneurs but not change the course of industries.

“Although so many of them fancy themselves as visionaries, in reality most successful entrepreneurs are HOW-types. Ask an entrepreneur what they love about being an entrepreneur and most will tell you they love to build things. That they talk about building is a sure clue that they know HOW to get things done. A business is a structure—systems and processes that need to be assembled. It is the HOW-types who are more adept at building those processes and systems. But most companies, no matter how well built, do not become billion-dollar businesses or change the course of industries. To reach the billion-dollar status, to alter the course of an industry, requires a very special and rare partnership between one who knows WHY and those who know HOW.”

The exercise of trying to figuring out the “WHY”  and  “HOW” helped me understand and prioritize what I need to do for myself and frontier.

At the end, after reading through the book, what I realized is that it’s not about incorporating a WHY into a purpose statement as I was originally trying hard to do, but rather about communicating that WHY in a broader way through all our communication as well as making sure the HOW happens and is reflective of the WHY.

 

And there you have it! So, next time just remember to ‘Start with why’

For a recap of these insights, visit our blog.

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